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F.L.E.X (aka Michael Kolta) of Reflexion Records (www.reflexionrecords.com) in Latham, NY got an early Christmas present this year. The company he has scored national commercials and a branding campaign for-Optimum White Teeth Whitening Systems (www.optimumwhite.com)- has just announced plans to sponsor the music video productions for his upcoming cd: FIGHT FOR LIFE, an eclectic mix of spiritual, uplifting music. They have already hired IFP Films (www.ifpfilms.com) to storyboard and finalize production dates in and around Albany, NY. Locations are currently being considered.
There will be a call for talent over the next few months.
Paul Lugano, owner of Optimum White, was impressed with the quality of the work and of the professionalism displayed. “We always look for and expect our partners not to just punch a clock but be focused on the best work to complement our message. With a small budget to build the brand, we have decided the best use is to reward our affiliates that have proven their quality and trustworthiness. We are also demonstrating to our clients that we care about community, our people and our products. Who we are and what we stand for are as important to us as creating the best teeth whitening system on the market.”
Michael Kolta built his own record label - Reflexion Records – over a decade plus in the music industry. But through Kolta's hard work, faith and creativity, Reflexion Records has evolved into a flourishing company that prides itself on finding and developing young, positive-focused talent. “I have seen so many young artists spend so much money in the business," Kolta said. "I want to help them get into the business and avoid some of the mistakes I've seen people make over the years."
UPCOMING LOCAL PERFORMANCE: Caffè Lena on Dec. 14, 2005 in Saratoga Springs
Caffè Lena 47 Phila St., Saratoga Springs, NY, 518-583-0022 Wednesday, December 14th, 2005 Door opens: 6:30pm ♦ Show starts: 7:00pm ♦ $2 cover at the door ♦ all ages
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